September is Suicide Prevention Awareness Month, and we’ve teamed up with the American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED) and the Ad Council to encourage everyone to reach out to friends who may be struggling with their mental health during these challenging times.

Watch the Video

Visit to learn more about starting a conversation about mental health.

Collect Your Free Items

To help raise awareness, we’re offering some free items for your account. Claim them from the Gem Store from September 1 to September 29.

Add a Seize the Awkward Potion to your novelty wardrobe and start a conversation.

If you missed the Seize the Awkward Outfit during February’s Friend/Ships event, unlock it today!

Share Words of Encouragement

Talking about mental health with your friends, guildmates, and loved ones can feel uncomfortable at first, but the Seize the Awkward campaign offers resources and conversation starters to help you reach out and say the words that really matter.

Start by sharing words of encouragement with the community using the #GuildWars2 and #SeizeTheAwkward hashtags, and we’ll collect them here for everyone to read!

Only on Facebook? Post your story on our official page.