ArenaNet Affiliate Program Policy
Protected SEM Bidding Keywords
The search space is closed to affiliates. Affiliates are not allowed to bid on trademarked terms. Bidding on “ArenaNet” and/or “ArenaNet game titles” is strictly prohibited. Affiliates found to be violating this policy will be removed from the program.
Prohibited Website Domain Keywords
Domains containing the registered trademark “ArenaNet” and/or “ArenaNet game titles” are strictly prohibited. The affiliate agrees not to use sites under construction, sites that show or cause any type of error, doorway pages, sites or pages with automatic redirects. Affiliates cannot operate or utilize a website, or e-mail a link to a website, which contains or promotes the following types of content: libelous, defamatory, obscene, abusive, violent, bigoted, hate-related, illegal, cracking, hacking, anti-brand messaging, or that offer illegal goods or services. The affiliate agrees not to use copycat sites, or use any content or images from any ArenaNet websites, except for content and images which have been expressly allowed for use by Affiliate partners. Affiliates must not hardcode creative/logos but should use those supplied in the affiliate network interface.
Affiliates must not use a website that is confusingly similar to the official ArenaNet website, or which may mislead third parties into thinking the Affiliate is ArenaNet. This includes copying and framing any of the ArenaNet web pages. The Affiliate further agrees not to promote itself in a way that may mislead third parties into thinking the Affiliate is ArenaNet or an official partner of ArenaNet. The affiliate agrees not to engage in typo-squatting, or own a typo domain. Domain names must not include or use misspellings of either “ArenaNet” or “ArenaNet game titles”. Misspellings of domains include those with missing characters, extra characters, wrong character sequences, and where the wrong key is pressed. The affiliate agrees not to own a domain which includes an ArenaNet trademark or registered trademark.
Additional Promotional Methods
Coupons and Promotional Codes
Publishers may only use coupons and promotional codes that are provided exclusively through the Affiliate program.